The price of vacant Shrewsbury rental properties can be very expensive for a property investor. If you have a vacancy that lasts for more than two weeks, it could cost you one whole year’s worth of profit. And if you have a mortgage that you need to pay on the property, it could cost you well beyond one year’s worth of profits. You need to find qualified residents to occupy your vacant rental properties. What you can do to help speed that up is to simplify the process between the resident finding your property and signing a lease. A good tool to help you do this is a proper signage.
Signs, especially good ones, are great tools to attract residents to rent from your property. It’s one of the easiest ways to do it. Typically, when someone sees a “For Rent” sign, and they’re on the market to lease a property, they’d be very interested to get information. Now, if your “For Rent” sign isn’t displayed prominently and it’s tucked away where it’s not that easy to find, then it would be of little help. If your sign isn’t legible or if it doesn’t look decent, then it would push people away rather than attract them. The more effort you put in making that process effective— attracting prospects and making it easy for them to get information— the less time you will have with vacant Shrewsbury rental properties.
Professional Signs
A sign designed professionally will attract residents to rent from your property. It must be minimalist and clean. The text “For Rent” must also be big, clear, and readable. Do not do what other owners try to get away with. Some of them just get a piece of cardboard and write down their phone number with sloppy handwriting using a permanent marker. Others do no better by painting on a piece of scrap plywood and propping it up by leaning it against a mailbox or post. Some, at least, go to a hardware store and buy a “For Rent” sign. It’s a bit better than cardboard, but it’s not really good enough. That’s because those signs usually have little to no space left to put additional information and that will really not attract residents to rent the property. Now, a property management company will make the wise decision of having the signs made and designed professionally. They would put a credible name and the information needed on the sign, to gain the trust of the renters so they would call you up and ask for more information.
Proper Visibility
The prospect needs to be able to find the sign easily and be able to read it without problems. That is, after all, the central purpose of any sign. The prospects should not have to do so much just to locate it and read it. Inexperienced owners seem not to understand that. They put their “For Rent” signs in a window or lean it against the house far from the road. A prospect would have to get down from their car and walk into the property and up to the house to read what is written. This is not making it easy for them and will result in a longer period of vacant Shrewsbury rental properties. The best way to do it is to have a nice big sign near the road where it is most visible for prospective renters. Make sure to place the sign in an area where it doesn’t have to compete with other things such as trees or plants. Keep it away from clutter. Let it stand on its own. Once you have your sign installed correctly, you could make it more eye-catching by tying balloons to it. The point is to make it distinct from the traditional yard signs. Now with a great sign and proper placement so that your curb appeal is pleasant, you will have a winning combination. This combo will be attracting residents to rent your property in no time.
Include Important Information
One of the critical things needed to avoid vacant Shrewsbury rental properties is the proactive guidance you provide to the residents. You need to guide them from finding your property to learning more about its features. Therefore, a good sign includes important information. Place the number of bedrooms and bathrooms, the total monthly rent, and indicate if the utilities are covered, and do not forget to place your contact information. Place your number and email address so they can get a hold of you. If there is still room on the sign, you can spruce it up by adding information about the area. You can also point out any recent upgrades and improvements you’ve done to the property. Put down anything you can think of that will make the property stand out above the others. However, if your sign becomes too cluttered, then place a flyer holder on the sign instead. This way, people can take out a brochure and bring it with them.
In Conclusion
As simple as a sign might seem, it really does play a huge part in attracting residents to rent from your property. It also plays a role in giving out information that prospects must know. Ultimately, the sign plays a huge part in the prospect’s decision to pick up the phone or type up an email to contact you. You must be constantly trying to make the whole process easier for residents. A proper sign serves to push the process in the right direction. Soon, your vacant Shrewsbury rental properties will have so little time of vacancy that it would cease to be a problem.
Are you interested in learning more? Discover the options you must improve your investment and avoid vacant Shrewsbury rental properties. Contact us online or call us at 508-329-6000 today!
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